Lgtchlnx

• "play never ends"

Logitech In-House Team

WEBBY AWARDS - honoree - digital campaign
ART DIRECTORS CLUB - shortlist - art direction
NATIONAL ADDYS - gold - art direction
NATIONAL ADDYS - silver - internet commercial
SF ADDYS - silver - internet commercial
SF ADDYS - silver - art direction
SF ADDYS - bronze - music with lyrics
SF ADDYS - bronze - animation
ANA - category winner - best collaborative effort

FOR A NEW GENERATION OF GAMERS

Play Never Ends

Gaming isn't a hobby anymore. For those who play, it's a lifestyle. An identity that doesn't end when the game does. They play music. Play with their style. And play to socialize.

Previously, all Logitech G headsets were equipped with a superfast wireless protocol built for PC gaming, but not much else. That changed with G435. It was the first headset that also included Bluetooth for every aspect of gaming life.

INSIGHT

Gaming's a lifestyle. With its own lingo, music and fashion. But previously, gamers needed one headset to play on PC, and another for everything else.

CONCEPT

With G435, Logitech G's first headset with LIGHTSPEED wireless and Bluetooth, gamers were free to play games, listen to music and socialize with friends. With one headset, 'Play Never Ends'.

RESULTS

We quickly gained 37% share of voice worldwide. And in less than three months, G435 became Logitech G's best selling headset of all-time.

If 'play never ends', how do we reach gamers?

Our audience was always gaming, watching gaming, following gamers and socializing around gaming. So to introduce G435, we met them where they already were.