INSIGHT

CONCEPT

EXECUTION

Pulling reference from classic sex ed material, reveal that our audience had slots they weren't aware of. We'd show them how their slot can entertain them and all the various things you can put in it.

Research showed microSD card sales were low because most young adults and teens didn't know their phones even had memory card slots.

With a careful balance of innuendo and tech specs, we placed ads in bars, weekly pubs and OOH to give it an underground feel. While the jokes that didn't run are my favs, we still dramatically increased sales our target markets.

PRINT • BUS SHELTERS

RADIO

INTERNATIONAL ADS

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