Eric Flynn - CW • CD

• First Snapchat Lens with a live feed inside mirroring the action

• First simulated backflip on Snapchat (I believe)

• Surpassed Snapchat’s estimated plays by over 300% with a total of 36.3M plays

• Traffic on GoPro.com went up +8%

• Performed strongly with our female audience, with about 68% of the total delivery

• According to Nielsen, exposed audiences saw a lift in awareness, favorability and purchase intent